What is Design Thinking?

Design Thinking is a human-centered approach to creative problem solving. It involves a variety of different methodologies and skillsets designed to allow teams to work collaboratively to create solutions that best meet the needs of their users. Many of these methods have been created and refined over the past few decades and are broadly used at many of the worlds most innovative and successful companies.

 
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Why it matters

The sweet spot of innovation

Problem solving in life sciences has typically relied on dated methodology that is much more designed to minimize risk rather than create good solutions. In the PhUSE CSS, we see design thinking as new way that can progress the life sciences industry forward and help us tackle long-standing challenges.

 

 

To get a more complete view of design thinking, this short video provides an introduction from designers at IBM, the worlds largest design company.

 

The Design Thinking Process

The most widely used methodology in design thinking was developed at the Hasso Plattner Institute of Design at Stanford University, one of the premier schools for design thinking in the world. The process involves 5 steps that starts with understanding the people you are solving your problem for, and ends with putting prototypes of your ideas in from of actual users to help you evaluate your solutions. If you would like to dig in to the steps,

 
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Empathize

Understand the problem through interviews, observations, and direct engagement with the people you are solving for

 
 
 

Define

Using the information you collected, create a human-centered goal or problem statement and identify the major challenges to be tackled

 
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Ideate

Create new solutions the problem statement and major challenges that you have identified utilizing free-thinking exercises and decide as team which ideas best solve the problem

 
 
 

Prototype

Quickly create "good enough" versions of your ideas that represent your solution to the problem statement that you defined

 
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Test

Give your prototype to a user and let them use it to help you understand how well your solution solves the problem you defined